Every year, Austin, Texas hosts nearly 200,000 people from 80 countries for the interactive, film and music festival known as SXSW. There are plenty of free concerts and drinks, but there’s one major thing lacking: convenient transportation.
As residents of Austin, we thought, how can we help? What about bikes?
So we decided to try an experiment. What if the bikes were free for anyone to use? Better yet, what if each bike had a name, personality, and twitter handle?
We wondered, would people treat public property differently if they knew it by name?
Introducing UseMeLeaveMe: an experiment in technology, transportation, and above all, social behavior.